Case Studies

Hotel Revenue Management Success Stories and Case Studies

Our diverse portfolio of past and present clients showcases the breadth and depth of our experience. Specialising in leisure properties that go beyond accommodation, our clients typically feature a unique blend of offerings, including food & beverage, golf, spa treatments, and more. From boutique hotels with exceptional dining experiences to resorts offering world-class golf and spa facilities, our portfolio reflects the vibrant tapestry of the hotel leisure industry.

Explore success stories where Revenue by HRM transformed revenue, profitability and occupancy for their clients. Our case studies highlight tailored strategies and impressive results. Learn how our expertise has benefited our clients’ hotels, with increased revenue up to 59% MoM, and over 27% increases YoY . Discover the impact we can make to your bottom line with Revenue by HRM, experienced hotel revenue consultants.

TESTIMONIALS

What Our Clients Say About Revenue by HRM

Georgina has had terrific impact from day one and reversed our declining room revenue trend and consequently our profits.

Revenue by HRM - Outsource Hotel Revenue Management

Ron Zanre

Director Patron Hotels & Restaurants

Very knowledgeable and skilled, very proactive, insightful and passionate. Increasing occupancy levels in the first 2 months.

Craig Healey

Director, The Hotel Consultants

Georgina increased both rates and occupancy levels, understands the market and knows when to change to higher rates.

Mervyn Parrish

Director, Complete Hospitality Ltd

Another Place, The Machrie

The Machrie Hotel & Golf Links, with 39 bedrooms and 4 lodges in Scotland’s Inner Hebrides, faced challenges due to accessibility and operational inefficiencies. Our objective was to position the hotel as a high-end destination, drive ADR growth and protect revenue from travel-related cancellations. We worked with them on short and long term strategies to deliver the results.

New PMS Installation

We supported with the installation of a new PMS that seamlessly integrated with the restaurant, golf shop and spa.

Room Reconfiguration

We amended the properties rooms configuration to better meet guest expectations, and to aid ADR growth.

‘Book Direct’ Initiative

We offered value-adds to direct bookers to drive ADR and reduce commissions.

The Royal Hotel, Bath

The Royal Hotel in Bath, which has 34 bedrooms, had experienced a year-on-year decline in bookings. This decline was particularly noticeable during the summer months, which was typically the high season. As a result, the hotel also saw a significant drop in overall revenue. We worked with them on short and long term strategies to deliver the results.

Price Positioning

We replaced the outdated static pricing tariff with a dynamic structure in line with their market and competitive set.

Online Presence

We updated property information and imagery on distribution channels to optimise rank and visibility.

Long Term Strategy

Amends to the system setup meant yielding could be quick and easy. Adding more rate plans helped the hotel reach new markets.

Langley Castle Hotel

Langley Castle had noticed a decline in occupancy rates year-on-year over an 18-month period. The hotel desperately needed to attract midweek leisure business to fill the gap. This was essential to drive food and beverage spend within the hotel. We worked with them on short term strategies to increase midweek occupancy levels.

Price Strategy

We implemented a dynamic pricing strategy in line with their unique competitive set.

System Configuration

We made amends to the system setup, enabling quick and easy yielding, and reconfigured the channel manager to resolve failing rate and reservation messages.

Online Presence

We updated property information and imagery on distribution channels to optimise rank and visibility.

Rutland Hall Hotel

Rutland Hall, set in 70 acres of rolling countryside, comprising 66 hotel rooms, 39 lakeside lodges, and 10 apartments, needed support when their revenue manager left.

We provided short-term revenue management and ensured a smooth handover to the new hire.

We’ve continued working with their team, maintaining a commercial focus. As the property evolves, a new wellness suite is set to open in Q1 2025, followed by upgrades to leisure facilities and a 5-star spa development planned for later that year.

Case Study Coming Soon

OUR TEAM

Teamwork Makes the Dream Work

Revenue by HRM | Outsourced Hotel Revenue Management

Georgina Neal

Director, Revenue Manager

Gemma Hubbard

Junior Revenue Manager

We bring over 30 years of collective experience in hospitality and revenue management to the business, supporting hotels with tried and tested pricing strategies that increase revenue, profitability, and improve your hotels occupancy levels.

Case Studies

Hotel Revenue Management Success Stories and Case Studies

TESTIMONIALS