Outsourced Revenue Management
OUTSOURCED REVENUE MANAGEMENT
Revenue Strategy Beyond Occupancy
We help hotels improve commercial performance without chasing volume at the expense of profitability. Through outsourced revenue management support, we protect rate, optimise distribution, and use trend-led decision making to drive the right demand for your property. You get strategic commercial direction and practical day-to-day execution, delivered as an extension of your team.
WHAT WE PROTECT
Sustainable commercial performance
At HRM, we provide outsourced revenue management for hotels with a focus on sustainable commercial performance. We protect rate, improve profitability, optimise distribution, and drive the right occupancy for your property. The goal is simple, stronger commercial outcomes delivered with clarity and consistency.
Rate & Revenue Protection
We protect pricing position and value so revenue growth is not achieved by quietly undermining rate integrity.
Profitability & Commercial Efficiency
We focus on profit as well as revenue, improving commercial decisions so performance strengthens without unnecessary cost or complexity.
Occupancy & Demand Management
We support sustainable occupancy by shaping demand intentionally, aligned to your positioning and the pace of your market.
HOW IT WORKS
What you’ll see day to day
Every property is different, but the work is visible in the same way, clear priorities, clear decisions, and a consistent commercial rhythm. You will see movement, reasoning, and actions that are easy to follow across the weeks ahead.
Clear pricing decisions
Pricing actions come with a rationale, so teams understand what is changing, why it matters, and what success looks like.
Trend led demand visibility
You will see how demand is building through pickup patterns and market signals, with early visibility of gaps and opportunities.
Channel performance with intent
Distribution decisions are made with purpose, so channel mix and cost are managed rather than left to drift.
Planned responses to softer periods
Need periods are identified early and handled proactively, avoiding last minute reactivity that can pressure rate.
A defined commercial focus
You will see which segments and opportunities matter most for your property, so commercial attention is directed where it has the strongest impact.
A consistent weekly rhythm
A clear cadence keeps actions moving and avoids a stop start approach to commercial performance.
WHO'S IT FOR
Built for properties where commercial nuance matters
Every property gets a bespoke commercial strategy because no two markets, demand patterns, or channel mixes are the same. We tailor our approach to your positioning, operational reality, and commercial goals, so decisions stay consistent and commercially grounded. This is where outsourced support adds the most value, bringing clarity and focus without adding headcount.
4* & 5* Leisure Led Hotels
A strong fit for properties where experience, service, and value perception influence demand, and where protecting rate integrity matters long term.
Regional & Destination Locations
Ideal for hotels with seasonal patterns and shoulder period challenges that benefit from trend led planning and a consistent trading rhythm.
Complex Revenue Drivers Beyond Rooms
Particularly relevant where F&B, spa, golf, or activity led demand plays a meaningful role in the commercial picture.
Alternative Accommodation & Mixed Demand Shapes
Well suited where accommodation types, booking behaviours, and lead times vary, and where a tailored approach helps maintain clarity and control.
OUR FRAMEWORK
The Commercial Performance Framework
We don’t apply generic revenue formulas. Our Commercial Performance Framework combines structured commercial analysis with tailored decision making, balancing revenue, profitability, and sustainable occupancy for each property. It is designed to create clarity and momentum through a consistent rhythm of review, action, and measurable progress.
It’s structured, but never templated, your property’s context drives the decisions.
Commercial baseline
We establish a clear view of performance, booking patterns, mix, and constraints, so priorities are grounded in what is actually happening in your business and market.
Pricing and product strategy
We set a pricing logic that protects value and positioning, then apply it consistently across room types, packages, and restrictions, so decisions support long term performance.
Distribution and visibility
We manage channel mix and visibility across your systems, keeping focus on conversion and cost of sale, and applying the same commercial logic even when platforms differ.
Demand and pace management
We use trend analysis, pickup patterns, market signals, and need period planning to spot gaps early and guide timing and tactics without undermining rate integrity.
Profitability discipline
We actively calculate net profit on packages and maintain a clear focus on cost of sale by channel, so performance improves without margin being quietly eroded.
Trading rhythm
We run a structured weekly trading call supported by monthly, quarterly, and annual reviews, combining clear hindsight, practical forward planning, and agreed actions.
What you receive
Daily Commercial Performance Snapshot report showing how the business has changed over the last 24 hours, with day-by-day visibility across the next 12 months and competitor pricing context.
Weekly Commercial Performance Snapshot report to support trading conversations and highlight key movement.
Weekly priorities and actions agreed in the weekly revenue call, with hands on execution to ensure actions are completed in a timely manner.
On-site kick off visit to understand the property, facilities, and inventory, build relationships, and establish ways of working, with follow up visits typically annually.
Integrated support, designed to work with your team
We work alongside on-site teams with clarity and respect for operational reality. The aim is to support confident decision making, create commercial consistency, and reduce unnecessary noise. We integrate in a way that strengthens existing routines rather than adding complexity.
Clear priorities and decision rationale
Commercial actions are communicated with context, so teams understand what matters this week and why.
Communication that fits your rhythms
We align with your existing meeting cadence and stakeholder structure, keeping updates useful, timely, and easy to follow.
Practical actions that fit the operation
Recommendations are grounded in service, staffing, guest experience, and brand positioning, so commercial decisions remain realistic and deliverable.
PROOF & CREDIBILITY
Commercial outcomes in practice
Two examples of how our outsourced revenue management support translates into measurable commercial outcomes in different property types.
Luxury Country House Hotel in the Cotswolds
Situation: The brief was to grow ADR while already leading the market, without pushing up the lead-in base rate.
Change: We refined room type supplements against the competitive set, introduced seasonal supplement logic, strengthened day of week decision making, and aligned distribution to prioritise direct demand. We also put tighter promotion controls in place to protect rate integrity and avoid displacement.
Outcome: ADR increased by 13.3% year on year versus 3.6% for the STR submarket class, with a small occupancy trade off and RevPAR growth ahead of the market, protecting profitability.
Regional Golf Resort with Hotels and Cottages
Situation: A complex set up with mixed accommodation types and seasonal demand, where pricing and routes to market needed rebuilding to support a clearer commercial strategy.
Change: We rebuilt the rate strategy from the ground up across key markets, introduced clearer segmentation, and improved distribution structure and routes to market to support profitable demand.
Outcome: Net accommodation revenue increased by 25% year on year, with forward pace building positively for the months ahead.
Book a Discovery Call
A good partnership starts with context. If you’d like to explore whether our approach is right for your property, book a discovery call and we’ll talk through your goals, your current commercial picture, and where the biggest opportunities usually sit. If it’s a fit, we’ll outline how we’d work together, clearly and without pressure.
We bring over 30 years of collective experience in hospitality and revenue management to the business, supporting hotels with tried and tested pricing strategies that increase revenue, profitability, and improve your hotels occupancy levels.
Our Services
Contact Information
Office 2 The Workshop
Dog Lane, South Kilworth
Lutterworth
LE17 6FP
Call Us : 0116 403 0135
We are open from Monday to Friday
09.00 AM - 17.00 PM
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